The 10 KPIs Every Limo Owner Should Track Weekly

Bookings on the books for trips already taken, plus trips not yet driven. Watch both the weekly number and the 4-week rolling average. The rolling average smooths out wedding-season spikes and gives you the real trend.

Paid hours per vehicle per week, divided by available hours. Anything below 35% is structurally unprofitable for that vehicle. Track per vehicle, not just fleet-wide — the average hides which specific vehicles are bleeding you.

Of all quotes sent in the week, what % became confirmed bookings? Below 25% means your pricing is wrong, your follow-up is too slow, or your channels are bringing low-quality leads. Above 60% means you're underpricing.

Total revenue / total trips for the week. Watch the trend, not the absolute number — drift downward usually means dispatchers are quoting low to win bookings, or your channel mix has shifted toward lower-ticket work.

% of week's customers who have booked with you before. Sub-15% means you're a transactional brand, every dollar of revenue costs the same to acquire as the first. Above 30% means you have a real business — see how to lift this number.

Paid driver hours / scheduled driver hours, plus overtime as a % of total. Overtime above 12% means you're chronically understaffed and burning out drivers. Below 4% means you're overstaffed.

% of trips where the chauffeur was at the pickup point at or before the scheduled time. Below 95% is a customer-experience emergency. Below 90% explains most of your churn. Track per dispatcher and per driver to find the source.

From inquiry submitted to first human response, in minutes. Below 30 minutes business hours, below 90 minutes nights/weekends. Above 4 hours, you're losing 50%+ of those leads. Tracking this requires software that timestamps inquiries — see the Kymark customer pipeline.

Marketing spend per channel / bookings attributed to that channel. The operators we audit usually have one channel that costs $15/booking (a goldmine they should scale) and one that costs $200/booking (they had no idea). Pair this with the Google Ads guide.

Total cash on hand / weekly fixed costs (payroll + insurance + lease/loan + rent). Below 6 weeks: you're vulnerable. 8–12 weeks: healthy. Above 16 weeks: consider deploying capital to growth.

Pick a Monday morning slot — 30 minutes — that nobody is allowed to interrupt. Pull each number, write it on a single dashboard or spreadsheet, and track week-over-week and 4-week trend.

The operators who do this for a year reliably outperform those who don't, because they catch problems three weeks before they become crises. Most modern dispatch software (including Kymark — see the reporting features) surfaces 7 of these 10 numbers automatically.

Weekly KPIs only matter if they trigger weekly decisions:

• Utilization low on a vehicle two weeks in a row → marketing or sales push for that vehicle class.
• Conversion drop two weeks in a row → audit recent quotes.
• On-time % drop → driver coaching, dispatch coaching, or route planning fix.
• Repeat-rate flat for 8 weeks → run the win-back sequence.

Numbers without action are vanity metrics. The operators who win look at 10 numbers a week and act on the worst-trending one.

Operational clarity is a software problem as much as a discipline problem. Kymark gives every dispatcher the same view, every driver the same instructions, and every customer the same experience. Explore the features, see pricing, or start your free 14-day trial and lock in a GNet users discount — 10% off any plan, for life — limited time offer valid until the deadline shown in the offer countdown and walk it through with your team.

Related reading: Modernizing Limo Dispatch · Streamline Dispatching for Efficiency.