Cancellation and deposit policies are one of the highest-leverage operational decisions in this business. Too lenient and you eat cancellations on weekends when you turned away other work. Too strict and you scare off bookings and generate one-star reviews. Here's the segmented policy framework that protects your revenue without killing conversion.
The principle: friction follows commitment
Copy link to section: The principle: friction follows commitmentDifferent trip types have wildly different costs of cancellation. A 24-hour-notice airport run is easy to backfill at 5pm; a 90-minute-notice prom run costs you the entire night. Your policy should mirror that reality.
Airport (one-time)
Copy link to section: Airport (one-time)- Deposit: $0 or card-on-file authorization
- Cancellation window: free up to 4 hours before pickup
- Late cancellation: 50% of trip fare 4 hours to 1 hour before
- No-show / inside 1 hour: full fare
Keep airport policy generous on the front end. Airport buyers are sensitive and your default policy here drives a lot of conversion.
Corporate hourly / executive
Copy link to section: Corporate hourly / executive- Deposit: $0 for accounts with credit terms; card-on-file for new
- Cancellation window: free up to 12 hours
- Late cancellation (12 to 4 hours): 50% of minimum
- Late cancellation (under 4 hours): full minimum
Corporate clients understand business reality. They will accept a 12-hour rule.
Wedding
Copy link to section: Wedding- Deposit: 25–50% at booking (non-refundable after 30 days)
- Cancellation 60+ days out: full refund minus $250 admin
- 30–60 days: deposit forfeit
- 0–30 days: full contract value due
Wedding contracts must be signed before the deposit clears. Otherwise disputes get ugly. Use a real e-signature platform — see the contracts pattern in the wedding playbook.
Prom and graduation
Copy link to section: Prom and graduation- Deposit: 50% at booking
- Cancellation 30+ days out: full refund minus $150
- 15–30 days: 50% refund
- 0–15 days: no refund
Prom is high-risk for damage and last-minute drama; the deposit policy must be firm. Stack with damage deposit ($300–$1,000) per the prom playbook.
Special events (Super Bowl, conventions)
Copy link to section: Special events (Super Bowl, conventions)- Deposit: 50% at booking, balance 14 days before
- Cancellation 30+ days out: deposit forfeit
- Inside 30 days: full payment due
Don't apologize for these terms. Buyers booking special-event work expect them.
Long-distance / multi-day
Copy link to section: Long-distance / multi-day- Deposit: 25–40% at booking
- Cancellation 14+ days out: refund minus deposit
- Inside 14 days: 50% of contract
- Inside 7 days: full contract
Multi-day trips often involve hotel and driver arrangement; the cancellation cost to you is real.
Communicating policies
Copy link to section: Communicating policiesThe single biggest reason policies generate disputes: customers didn't read them. Your job is to make sure they did.
- Show the policy on the quote page, not buried in a footer
- Repeat the policy in the booking confirmation email, in plain language
- For weddings and special events, get a separate signed contract
- Train dispatchers to verbally confirm the cancellation policy on phone bookings
The phrase that works: "Just to confirm — if you need to cancel within 4 hours, the trip is fully charged. Sound okay?" Yes/no answer, recorded.
When to make exceptions
Copy link to section: When to make exceptionsExceptions are fine. Just be deliberate:
- One-time good-faith exceptions for VIPs and corporate accounts
- Extreme weather (you won't drive anyway)
- Customer-side emergency (death in family, medical issue) — be human
- First-time customer, first-time mistake — give them grace
Document every exception in the customer record. Patterns that emerge ("third trip this customer canceled late") are useful.
Refund timing
Copy link to section: Refund timingWhen you do refund: - Card refund within 24 hours - Communicate that it'll show up in 3–5 business days - Send a follow-up email when it processes
Slow refunds turn an acceptable situation into a one-star review. Don't be slow.
Deposit handling
Copy link to section: Deposit handlingDeposits should: - Be authorized at booking, not charged - Be charged on the policy timeline (e.g. wedding 50% at signing, balance 7 days before) - Be visible to the customer in their booking confirmation - Be released same-day if the trip cancels within the free window
Mishandled deposits are the #1 source of card-dispute chargebacks. Get this right with software that automates authorize/capture/refund flows — see the Kymark billing features.
Train the team
Copy link to section: Train the teamWhatever your policies, every dispatcher should know them cold. Quarterly 30-minute team review of policies + recent edge cases is enough to keep enforcement consistent.
The operators who run this discipline maintain margin. The operators who don't quietly bleed cancellation losses every weekend.
Bring it together with Kymark
Copy link to section: Bring it together with KymarkRevenue grows when quoting is faster, invoicing is cleaner, and no trip slips through the cracks. That's exactly what Kymark is built to do. Explore the features, check pricing, or start your free 14-day trial and lock in a GNet users discount — 10% off any plan, for life — limited time offer valid until the deadline shown in the offer countdown — quantify the lift on your current trip volume right inside the app.
Related reading: Increase Revenue Per Booking · Reduce Costs Without Sacrificing Quality · Upselling Strategies.



